Damas by Prince Matchabelli, launched in 1930, stands as a compelling example of the brand’s penchant for fragrances steeped in double meanings and historic allusion. The name “Damas” is particularly evocative—it could be interpreted simply as the French plural for “ladies,” suggesting elegance, femininity, and refinement. But given Matchabelli’s known fascination with Russian history and nobility, it is also possible that the name refers to General François-Étienne de Damas, a French officer who served in the Russian army during the Napoleonic Wars. The perfume may therefore have been intended both as a celebration of womanhood and as a subtle tribute to a military figure with ties to the imperial world Matchabelli often honored in his creations.
Pronounced DAH-mahs (with a soft French inflection), the name “Damas” carries with it an air of continental sophistication. It conjures images of richly embroidered damask textiles, candlelit salons filled with music and perfume, and the quiet intensity of diplomacy, culture, and ceremony. The word evokes a certain sensual depth—opulence tempered with mystery.
Launched at the dawn of the 1930s, Damas entered the world during a period marked by both artistic exuberance and looming economic uncertainty. The Jazz Age was giving way to the Great Depression, and while fashion was becoming more restrained compared to the lavish excess of the 1920s, there remained a deep desire for escapism and luxury. Perfume played a vital role in this era, offering women an affordable form of indulgence and self-expression.
